RETHINK MARKETING IN THE AGE OF AI
Most Marketing Teams Are Using AI, but They’re Only Scratching the Surface
AI is being adopted, tested… and certainly talked about.
But in many organisations, it stays at the surface.
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Used by individuals, not embedded in the team
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Producing more assets without changing how work is designed
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Speeding up execution while workflows remain untouched
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Improving prompts but not building shared systems
The result is more output (and that is great), but not necessarily more advantage.
If AI only makes you faster, you’re competing on speed.
If AI changes how your team works, you’re competing on leverage.
Having worked in creative departments for more than 20 years — across agencies and on the client side — as an Art Director, Copywriter, Digital Designer and CMO, I understand both the challenges of each role and the dynamics of a creative team.
I help organisations move from the first to the second.
A focused 60–75 minute keynote that reframes how your team thinks about creativity, productivity, and leverage in the age of AI.
Ideal for:
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Marketing kickoffs
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Leadership offsites
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Internal inspiration days
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Conference sessions
What it delivers:
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A sharp perspective on where AI is heading in marketing, now and next
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A shift from output thinking to capability thinking
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Concrete examples of what intelligent implementation looks like
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A shared language for discussing AI beyond hype
Best when you want to reset thinking and spark momentum.
Keynote
A structured half-day session combining inspiration with applied activation.
Ideal for
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CMOs and marketing leadership teams
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Departments already experimenting with AI
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Organisations ready to move from scattered use to structured direction
What it delivers
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Part 1 – Perspective Shift
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How AI changes the logic of marketing
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Why faster execution is not enough
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What high-performing teams do differently
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Part 2 – Applied Activation
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Identify 2–3 real leverage opportunities
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Map AI into your current workflows
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Define a 30-day experimentation roadmap
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Extensive and relevant Q&A session
Best when you want concrete and hands-on solutions tailored to your needs.
Workshop
A structured collaboration designed to ensure AI capability does not fade after one session.
This is for CMOs who want confidence that their team stays sharp and relevant.
Ideal for
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Marketing teams that are serious about sustained AI capability
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Organisations that want to stay ahead of rapid AI developments
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Leadership teams seeking ongoing sparring and direction
What it delivers
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Tailored AI update newsletters for your team
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Quarterly on-site strategy and capability sessions
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Quarterly webinars covering new features and developments
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Ongoing refinement based on your workflows and ambitions
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Direct access for sparring and quick guidance
Over time, the guidance becomes increasingly specific to your organisation.
Best when you want AI to become an integrated part of how your team works.
Structured as a recurring advisory engagement. Pricing based on scope and frequency.
Partnership
Curious if this would make sense for your team?
Send me an email or give me a call - no strings attached.
I usually start with a short 15–20-minute conversation to understand your team and see if the session is a good fit.
I only work with a limited number of teams each quarter.
tat@tobiasambs.com
T +45 2715 1920
CONTACT
tat@tobiasambs.com
T +45 2715 1920
Copenhagen area based
Speaking and workshop engagements at
