Grundfos - 200 Million Possibilities

Grundfos

Thought leader campaign

200 Million Possibilities

Elevating Energy Efficiency Leadership
With "200 Million Possibilities," we created a concept that was simple, powerful, and easy to grasp—making the case for energy efficiency in a way that resonated with decision-makers and the broader industry. The campaign successfully positioned Morten Bach Jensen, CEO of Domestic Building Services at Grundfos, as a thought leader in the field, driven by a combination of bold campaign material and Morten’s all-in attitude and charismatic presence.

At the heart of the initiative was a compelling statement video, bringing to life a staggering fact: 200 million outdated circulator pumps are still in use across Europe. Replacing them with modern, energy-efficient models could save as much energy as Portugal consumes in an entire year.

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Ongoing exposure

To keep the momentum going, we rolled out a series of targeted social media snippets, each designed to spark interest and fuel conversation. These bite-sized pieces distilled key insights from the main video, making the message digestible, shareable, and engaging for a wider audience.

This approach not only underscored the urgency of adopting energy-efficient technologies but also reinforced Grundfos’s leadership in sustainability.

Also see the designated landingpage : 200millionpossibilities.com