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Grundfos
Thought leader campaign
TELIA BECOMES RED AND WHITE
Telia Joins Norlys: A Seamless Transition
In April 2024, Norlys, Denmark’s largest integrated energy and telecommunications group, acquired Telia Denmark, marking a significant expansion into the mobile communications market.
To ensure a seamless transition and honor Telia’s legacy in telecommunications, Norlys launched the teaser campaign “Telia becomes red and white,” symbolizing the shift to Denmark’s national colors and aligning with Norlys’ brand identity. This visual transformation from Telia’s signature purple to Norlys’ red and white not only signifies the integration but also leverages Norlys’ existing sponsorship of the Danish Men’s Handball Team, one of the nation’s most esteemed sports brands.
This initial phase sets the stage for a comprehensive campaign, gradually merging Telia’s telecommunications expertise with Norlys’ energy solutions, reinforcing the unified brand’s commitment to delivering comprehensive services to Danish consumers
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Telia Denmark was a leading telecommunications provider, offering mobile, broadband, and network services to Danish consumers and businesses. As part of the Swedish Telia Company, it played a key role in Denmark’s digital infrastructure before being acquired by Norlys in 2024, marking a new chapter in Danish telecom.
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