Thinkproject
Brand development
THINK AGAIN
Rebranding Thinkproject for a Unified Future
After years of growth through acquisitions, Thinkproject had evolved into a full-service provider for built asset data management—offering solutions that covered the entire lifecycle of a construction project, from conception to completion. But with this transformation came a challenge: in newly acquired markets, Thinkproject needed to establish its brand, while in existing markets, it had to reposition itself as a comprehensive solution vendor rather than a collection of separate tools.
We approached the rebrand by leveraging what was already strong—the "Think" in Thinkproject. By elevating it to the hero of the brand, we built a messaging platform that was both strategic and flexible. The tagline “Think Lifecycle. Think Know-How.” clearly communicated Thinkproject’s end-to-end expertise and the value brought by its 1,000+ consultants.
To create brand consistency across all markets, we introduced the “Think Again” framework—giving the brand a natural rhythm while allowing for tailored messaging in different contexts. Whether used for overarching branding, product-specific communication, or talent attraction, it reinforced Thinkproject as the go-to name in construction intelligence.
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Unified brand
Visually, the rebrand centered around a revitalized Corporate Visual Identity (CVI). We took the dot over the "i" in Thinkproject’s logo and transformed it into a core design element—drawing attention to both the brand and the assets it helps build. This simple yet powerful visual tool created a stronger brand presence while seamlessly adapting to highlight specific solutions and product features.
With this unified strategy, Thinkproject not only strengthened its identity across all markets but also solidified its position as a leader in digital transformation for the construction industry.
New digital presence
To bring the new identity to life, we redesigned the website and digital platforms, aligning them with the CVI while adding intuitive components to better communicate the full lifecycle story. With improved navigation, dynamic storytelling, and clearer product positioning, Thinkproject’s value became more accessible and compelling. This unified strategy strengthened brand identity across all markets, reinforcing Thinkproject’s leadership in digital transformation for the construction industry.
Thinkproject is a global leader in construction intelligence, providing cloud-based solutions that enhance collaboration across the entire built asset lifecycle. With a presence in 11 countries, Thinkproject empowers over 3,000 customers to streamline projects, improve efficiency, and drive sustainable innovation in construction and engineering.
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