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Head & Shoulders
Promo campaign
MAKING HEADS HAPPIER
Leveraging nordic sports icons to power a regional launch
To launch Head & Shoulders in the Nordic markets, we created the “Making Heads Happier” campaign—an energetic, locally rooted platform that combined the performance and personality of the athletes.
Fronted by three national sports icons—Mikkel Hansen in Denmark, Tuomo Ruutu in Finland, and Emil Hegle Svendsen in Norway—the campaign used their star power and winning mindsets to connect with consumers in a relatable and memorable way.
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Head & Shoulders is the world’s #1 shampoo brand, trusted by millions for its proven ability to fight dandruff and keep hair healthy and clean. Backed by decades of dermatological research, it’s a go-to for confidence and care—combining clinical performance with everyday ease. Head & Shoulders helps people put their best head forward on the world stage or in your daily routine.
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