The Coca-Cola Company
Partner campaign
FIFA WORLD CUP 2010
Celebrating celebrations
As the world geared up for the FIFA World Cup 2010, Coca-Cola launched its global campaign “Celebrations”—a tribute to the unifying joy of football and the spontaneous emotion it brings. Our role was to adapt the campaign for the Scandinavian markets, ensuring it resonated locally while staying true to the global spirit.
We localized key assets, including TV, digital, and in-store activations, all centered around the iconic theme of celebration—bringing the energy of the tournament and the Coca-Cola brand to life in a way that felt fresh, relevant, and unmistakably Nordic.
Because when it comes to football, joy is a language everyone speaks.
Illustration: Kristian Funder
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Coca-Cola is a long-standing supporter of global football—celebrating the passion, energy, and unity the sport brings to people around the world. As an official FIFA partner, Coca-Cola has made it a tradition to turn major tournaments into moments of shared joy. With campaigns like “Celebrations”, the brand continues to connect with fans through emotion, excitement, and the simple pleasure of raising a Coke in the name of the beautiful game.
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