Fanta
Brand positioning campaign
MOre Fanta. More Fun.
To bring Fanta’s global “Less Serious” platform to life in the Nordics, we created a localised version that stayed true to the brand’s playful spirit—while speaking directly to the humour and mindset of Nordic teens.
In addition to adapting the TVCs with local flavour, we rolled out a series of bold outdoor activations and engaging promotional campaigns that brought Fanta’s fun-first attitude into the real world. The result was a vibrant, multi-channel campaign that reminded young audiences across the region: sometimes, the best thing you can do is not take life too seriously.
Shortlisted at Creative Circle 2009
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Fanta is one of the world’s most playful and colourful soft drink brands—known for its bold flavours, vibrant energy, and ability to connect with younger audiences. With roots in creativity and fun, Fanta has become a global icon that encourages people to let loose, live a little, and not take life too seriously. Whether through flavour or tone, Fanta always brings a spark of joy to the everyday.
About Fanta
OTHER PROJECTS
See more of my work
OTHER PROJECTS
See more of my work