The Coca-Cola Company
Cinema branding
MOVIES ON THE
COKE SIDE OF LIFE
Cinema Etiquette with a Twist
Coca-Cola has long been part of the cinema experience—so when it came to encouraging better cinema etiquette, it made sense for the brand to play a role. As part of the global ‘Coke Side of Life’ campaign, we brought the message to life with a fun, character-driven twist.
Instead of pointing fingers, we leaned into Coca-Cola’s playful spirit and created two lovable anti-heroes who reminded audiences to be quiet and considerate—with humour, charm, and just the right amount of mischief.
The short films were shown just before the movie started, making them a natural and entertaining part of the experience. The result? A light-hearted etiquette reminder that felt more like a mini-show than a message—perfectly aligned with Coca-Cola’s joyful, feel-good brand.
Creative Credits: Simon Wooller & David Ebbesen
Animation: Nick Donking (Flying Gherkin)
Sound designer: Bjørn Vidø (Freezone)
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Coca-Cola is one of the world’s most iconic brands—built on moments of joy, connection, and refreshment. With the global “Coke Side of Life” campaign, the brand celebrated optimism and everyday happiness, inviting people to see the world through a more playful, uplifting lens. It’s not just a drink—it’s a reminder to enjoy life’s little moments.
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