The Coke Side of Life was more than a global brand platform—it was an invitation to embrace optimism, joy, and spontaneity. Over the years, we helped bring that spirit to life in the Nordic markets, developing a wide range of assets tailored to local culture while staying true to the campaign’s uplifting tone.

From cinema spots and social content to in-store materials and digital activations, each piece was designed to expand and support the global platform—while keeping Coca-Cola relevant, fresh, and unmistakably joyful in a Nordic context.