KNÆK CANCER

A few Good Men and Women
Slotsbyens Fællesskab is the CSR branch of Hillerød Fodbold. Together, they wanted to make a real impact for the national 'Knæk Cancer' (Fight Cancer) campaign. It was quickly decided to make a special shirt that the players would wear and sell at an auction. 

To promote the campaign, I came up with a simple idea for a film and a social media campaign. It had to be simple because the budget was close to zero. 

But fortunately, many people have a heart for the cause, and together we made the vision come true. Svendstrup Media helped realise my storyboard, the players and Head of CSR, Simone Rich, performed in front of the camera, and the rest of us (including my mum and her boyfriend) spent several hours filling balloons with helium. 

The result was impressive. The campaign collected over 250.000 DKK for the cause making it one of the biggest fundraiser campaigns in denmark that year.