Volkswagen Erhverv
Branding campaign
VoLKsWAGEN ERHVERV x PREMIEr LEAGUE
When Volkswagen Erhverv became a partner in the Danish coverage of the Premier League, the numbers made sense—there was a clear overlap between football fans and their commercial vehicle audience. Our job was to make sure the emotional connection felt just as strong.
We produced a series of short, subtle breakers that aired before, during, and after Premier League matches.—Volkswagen Erhverv vehicles are placed in a football-inspired universe built around construction sites. TSome scenes were so understated, only true fans would catch them. And that was the point: if you know, you know.
It was brand storytelling with a wink—celebrating football, craftsmanship, and a shared sense of humor.
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Volkswagen Erhvervsbiler is the trusted partner for businesses that rely on mobility. From the iconic Transporter to the innovative ID. Buzz Cargo, the brand delivers smart, reliable, and future-ready solutions for every kind of trade and transport need. With a focus on quality, efficiency, and service,
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